For the past 75 years, JBL has dared the world to listen for the larger-than-life moments in sound. In 2022, we helped JBL redefine and redeliver this message to a younger, like-minded Gen Z audience around the world. 
This creative was deconstructed and captured in a multiple-page toolkit to share with JBL regional offices all around the world.
ECD: DESIR  /  ACD: ROMERO, GADLEY, MARSHALL  /  CW: STONE, XENOS, GADLEY  /  AD: BENGOA, LANG, MARSHALL
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