The strategy for this campaign was simple: Celebrate the core values of our male Banquet drinkers, add a little Sam Elliott, and don't apologize. Remarkably, this formula helped reverse fifteen years of steady market decline. [Chicago Tribune]
CD/AD: DESIR // CD/CW: LINDSEY // AD: RICHIE CW: FLETCHER
CD/AD: DESIR // CD/CW: LINDSEY // D: ROMERO
