McDonald's / World Cup

GLOBAL ACTIVATION // XP // PROMO // PACKAGING // MOBILE

McDonald’s wanted innovative thinking around their sponsorship of the World Cup. We responded with an idea that led to the distribution of more than 1 billion redesigned fry boxes around the world in support of "what may be the largest mainstream roll out of an AR game in history."

We researched, reviewed, and debated the merits of over 500 artists from around the world. Ultimately, narrowing the field to the top twelve artists we felt best captured the joy, celebration, and passion of the world's most celebrated sporting event.

CD: DESIR D: DESIR / OROZCO / XIAO

Partnering with Tribal DDB, Trigger and Qualcomm, our unique packaging unlocked the GOL! mobile app, which allowed soccer fans from every corner of the world to engage with each other through a fun, virtual trick-shot challenge. The results: 39.2 million social media impressions and more than 1.3 billion earned total media impressions in 118 countries.