COORS LIGHT // 360 PLATFORM CONCEPT
Helped introduce the Coors Light Silver Bullet train to the world; perhaps the brand's most recognizable icon outside of the Rocky Mountains.
CD/AD: DESIR // CD/CW: LINDSEY
COORS LIGHT // INNOVATION CAMPAIGN
Our creative efforts helped Coors Light move from the #4 to #2 beer in the United States. As a result, Coors Light surpassed Budweiser, en route to their most successful years in brewery history. Ad Age article. WSJ article
CD: DESIR / LINDSEY // AD: FAGIN / CW: RANGEL
CD: DESIR / LINDSEY // AD: BAKER / CW: HUSER
CD/AD: DESIR // CD/CW: LINDSEY
CD: DESIR / LINDSEY // AD: FAGIN // CW: RANGEL // D: ROMERO
