CD: DESIR / LINDSEY // AD: BAKER / CW: HUSER
CD/AD: DESIR // CD/CW: LINDSEY
COORS LIGHT // TRANSIT OOH // TRAIN WRAP
Help create and introduce the Coors Light Silver Bullet train; perhaps the brand's most recognizable icon outside of the Rocky Mountains. A combination of this icon, new product innovation and a new tag line, "The World's Most Refreshing Beer," created the perfect storm for success; catapulting Coors Light from the #4 to #2 beer in the category; surpassing industry giant, Budweiser.