COORS LIGHT // INNOVATION CAMPAIGN
Our creative efforts helped Coors Light move from the #4 to #2 beer in the United States. As a result, Coors Light surpassed Budweiser, en route to their most successful years in brewery history. Ad Age article. WSJ article
CD: DESIR / LINDSEY // AD: BAKER / CW: HUSER
CD/AD: DESIR // CD/CW: LINDSEY
CD: DESIR / LINDSEY // AD: FAGIN // CW: RANGEL // D: ROMERO
COORS LIGHT // TRANSIT OOH // TRAIN WRAP
Help create and introduce the Coors Light Silver Bullet train; perhaps the brand's most recognizable icon outside of the Rocky Mountains. A combination of this icon, new product innovation and a new tag line, "The World's Most Refreshing Beer," created the perfect storm for success; catapulting Coors Light from the #4 to #2 beer in the category; surpassing industry giant, Budweiser.