When you keep an Open mind, great things can happen. In the game — and out in the world. The US Open has a long-standing tradition of being on the "right side of history" when it comes to progressive and social issues. This campaign celebrates and amplifies the very important tenets of diversity, inclusion, and respect.
The Results: 244M Viewers in 200+ Countries, 28M Earned Media Impressions, $55K Raised for Charity through Art Auctions, and over 70% positive online reactions.
BLACK LIVES TO THE FRONT
During the tournament, the USTA brings racial equality to the forefront by commissioning 18 Black artists to create original works of art that were displayed on front-row court-side seats in Arthur Ashe Stadium. The artwork was viewable to everyone around the world consistently on screen, reaching millions as people tuned into the tournament.
Here are the 18 amazing artists that offered their gifts and voices to this powerful project. We were fortunate to curate talent ranging from world-renowned artists to first-time high school stars.
CHAMPION TO CHAMPION
At the 2020 US Open, the USTA honored healthcare champions from around the world by teaming them up with US Open champions to recognize all they have done in the fight against COVID-19.
GCD: REMIAS, HERZER / CD: DESIR, WEGENER / CW: HERZER / HIGGINS / REMIAS / AD: WEGENER / FRANKLIN / DESIR