McDonald’s wanted innovative thinking around their sponsorship of the World Cup. We responded with an idea that led to the distribution of more than 1 billion redesigned fry boxes around the world in support of what "may be the largest mainstream roll out of an AR game in history."
We researched, reviewed, and debated the merits of over 500 artists from around the world. Ultimately, narrowing the field to the top twelve artists we felt best captured the joy, celebration, and passion of the world's most celebrated sporting event.
CD: DESIR D: DESIR / OROZCO / XIAO
Artist Ben Mosley
Actor Joshua Jackson and artist Ben Mosley
Artist Ben Mosley
Artist Ben Mosley
Tyson Beckford, Victor Cruz and Joshua Jackson
Model Tyson Beckford
Actor Joshua Jackson
NFL player Victor Cruz
Singer Joey Fatone
Professional soccer players O'Hara and Mitts
Professional soccer players O'Hara and Mitts
Olympic gold-medalist Heather Mitts
Musician Toby Love
Tyson Beckford and Victor Cruz
Model Tyson Beckford and Scott Disick
Model Tyson Beckford
Television personality Scott Disick
Actress Jamie King
Periko and Jessi Leon
Actress Katrina Bowden
DJ Devin Lucien
NFL player Victor Cruz
Model Tyson Beckford
Musician Toby Love
Professional soccer players O'Hara and Mitts
Professional soccer players O'Hara and Mitts
Singer Joey Fatone
Partnering with Tribal DDB, Trigger and Qualcomm, our unique packaging unlocked the GOL! mobile app, which allowed soccer fans from every corner of the world to engage with each other through a fun, virtual trick-shot challenge. The results: 39.2 million social media impressions and more than 1.3 billion earned total media impressions in 118 countries.
CD: DESIR / BRAXTON / ROBERTSON (APP DESIGN IN PARTNERSHIP W/ QUALCOMM, TRIGGER & TRIBAL DDB)