The McDonald's Flavor Battle is a national DJ competition held annually. More than 400,000 votes were cast online and America selected the top three DJs to compete in our live finale event in Miami. Hosted by the legendary Funkmaster Flex, and featured celebrity judges Just Blaze, Grammy award-winner Spinderella, and the one and only DJ Clue. We successfully reached tens of thousands of millennials for our live, online simulcast. The lucky ones that attended the show got the chance to hear amazing music, win prizes, and sample three of delicious products; The Double Quarter Pounder, The Angus Third Pounder and the iconic Big Mac.