MARRIOTT INTERNATIONAL  //   BRAND LAUNCH  //   TV   //  PRINT  //   ONLINE
Developed the conceptual foundation and the tonal look and feel for Marriott International’s “The Golden Rule” campaign, the company’s first ever brand initiative. This concept pays tribute to the real-life associates Marriott International seeks to employ. Individuals whose guiding principles are fueled by the best parts of their humanity.
 POEM BY JOE FLACH // CD: DESIR  /  ARILIA  /  LU
MAVEN  //  MARRIOTT  //  FORD  //  MCDONALD'S  //  AAF  //  KRAFT  //  VARIOUS PRINT  //  VENTRA  //  BURRELL  //  VARIOUS DESIGN  //  OWN  //  GGP  //  WHENEVER  //  
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