JBL partnered with the unmistakable force that is Doja Cat to help launch our new DARE TO campaign and amplify our message to a younger generation of listeners around the world. This was a multi-channel, multi-discipline launch that started at the GRAMMYS and extended well into the holiday season.
ECD: DESIR / ACD: ROMERO / CW: STONE / AD: BENGOA / IAT: DONER + TRIGGERHOUSE + BARBARIAN
