TV // PRINT // OOH
The strategy for this campaign was simple: Celebrate the core values of our male Banquet drinkers, add a little
, and don't apologize. Remarkably, this formula helped reverse fifteen years of steady market decline.
CD/AD: DESIR // CD/CW: LINDSEY // AD: RICHIE CW: FLETCHER
CD/AD: DESIR // CD/CW: LINDSEY // D: ROMERO
GM / Maven Peer
American Freedom Foundation
McDonald's / World Cup
GM / Maven Car Sharing
GM / Maven + Thrillist
GM / Share It Forward
McDonald's Essence Festival
McDonald's Latin Grammys
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