Our team connected MillerCoors with the rapper, singer, songwriter, record producer, and cultural icon Will.i.am. The goal of this collab was to help introduce Zima to a new, more urban audience through cultural impact and non-traditional marketing efforts. All while supporting Will's second solo album drop, Must B 21.
Cover design by Shepard Fairey
Collab: FCB/SF, FCB/CHI, MTV, Cyclops Productions
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