People are choosing charcoal grilling less than they used to, and as king of the charcoal market, Kingsford has decided to do something about this. Though engaging storytelling, authentic humor, and a few classic Kingsford cues, we created the following campaign to help convince a whole new generation that grilling is worth her time and that Kingsford is the right choice in creating memorable experiences.
 CD: DESIR / FERA  AD: DESIR / STONE  CW: FERA / GUTH
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