As the new Fusion was redesigned, Ford's engineers wanted it to be the most dramatic car in its class. So we decided to give it the dramatic unveiling it deserved.
GCD: SALOMON  //  CD: DESIR / WOLSKI  //  AD: HILL  //  CW: GOODRICH​​​​​​​​​​​​​​
Using a popular meme format on social media, we were able to tailor this dramatic reveal right before the Labor Day weekend in six key markets in record time. From start to finish, we produced this campaign in less than two weeks.
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