PocketCard (the precursor to Visa Buxx), was the first debit card parents could use to manage and track their kids’ financial activities online. The goals of this launch campaign were to build awareness and member acquisition by creating trust in parents while encouraging financial responsibility and independence in their teens.
GCD: RATHBONE / MONCALEANO  //  CD / AD: DESIR  //  CW: DESIR / HAGGERTY

You may also like

Back to Top